A SALUTE TO BLACK CULTURE

INSPIRED BY THE SCHOMBURG CENTER
WAL is partnering with the Schomburg Center for Research in Black Culture to celebrate Black History Month with a brand-new collection—Deeply Rooted. This collection pays homage to the center and its work preserving artifacts, rich history, and vibrant culture from across the diaspora and global Black community.

We’re partnering with The Trevor Project to take #REFORM into the locker room. Our goal: safer and more inclusive environments for LGBTQIA+ youth athletes. The time is now – are you in?

OUR PURPOSE

Some say the world is changing too fast. We say it’s not changing fast enough. Injustice. Discrimination. Inequality. These issues are not slowing down. So neither will we. Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. Individuals like former Olympian Tommie Smith, who inspired all races, religions, and nations to join together around justice and acceptance for all. In 2018, we established #REFORM to honor the 50th anniversary of Tommie Smith’s Silent Gesture. To stand up against systemic racism, fight for LGBTQIA+ rights, and push for Gender Equality. To support leaders and organizations who inspire real change with real action.

DON’T JUST MARCH. RUN TOWARDS CHANGE.

Living without discrimination should not be open to debate. That’s why PUMA is working with human rights nonprofits like The Trevor Project and BAGLY to accelerate equal rights, personal autonomy, and freedom of expression for LGBTQIA+ communities.